I listen to a lot of podcasts.
In a given week, I spend more hours listening to podcasts than watching television, movies or listening to music. Most of the podcasts I listen to are TV-related. In fact, almost every TV show I do watch, I listen to at least one and sometimes more podcasts related to that show. It’s a little crazy.
There’s tons of podcasts out there. It’s hard to get exact numbers, but estimates say that there are close to 200,000 different podcasts in iTunes. The TV / Film category is a very popular section for podcasts, many covering the same shows.
With so many podcasts out there, it made me think about the age old question: What television show has the most podcasts?
If you care about the answer to this ancient question, then you’re going to love today’s infographic.
Note: Akiva Wienerkur from The Seinfeld Recap Podcast actually suggested this idea :-).
Collecting the Data
It turns out it’s not super easy to programmatically search podcasts. The iTunes search is pretty garbage and Apple’s online directory doesn’t directly support search.
What I ended up doing was using Apple’s online directory to narrow down which shows are likely to have a lot of podcasts. I started by collecting a list of popular TV shows and shows that I know have mass appeal.
I discovered that I can search Apple’s online directory by tweaking the querystring parameters. Apple allows you to navigate the directory alphabetically by passing in the starting letter in the querystring of the page’s URL. Turns out that you can actually use larger search strings than just one letter and Apple’s page will only return the matching results.
For example: https://itunes.apple.com/us/genre/podcasts-tv-film/id1309?mt=2&letter=Better%20Call%20Saul, will only return podcasts with Better Call Saul in the title.
Now this will not find all podcasts for a given show, but I was able to use this as a way to filter out shows that had little coverage and point out shows that likely had lots of podcasts. Once I obtained a smaller list of results, I hand checked the actual numbers by manually searching iTunes. I excluded general entertainment shows that may cover a particular show once in a while and instead focused on podcasts mostly dedicated to the show.
Why these shows?
The contestants make up a great community of micro-celebrities. Many are on Twitter with decent followings and they have an incentive to promote PR and media covering the show because it is essentially a way to promote themselves. They are known but not so famous as to be above actively participating in the community.
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